Job Objective:
Champion the design, articulation and implementation of effective marketing and sales strategies and activities aimed at meeting customer needs, enhancing brand equity and ultimately increasing revenue generation for the organisation.
Key Duties and Responsibilities
Demonstrate ownership of, and communicate the strategic direction and objectives of the Sales and Marketing department to all staff within the department.
- Oversee the articulation of the organisation’s sales and marketing strategies and ensure alignment with DCP’s corporate strategy, goals and objectives.
- Champion the design and deployment of an effective customer acquisition, retention and relationship management strategy/framework to sustain and expand the organisation’s clientele.
- Institutionalise a customer service oriented culture in the sales workforce and champion capacity building efforts for all categories of staff within the department.
- Provide overall guidance and direction in the execution of the department’s functions and activities.
- Approve and coordinate the execution of the department’s work programs and plans.
- Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company.
- Develop and implement a comprehensive sales and marketing plan to acquire significant clientele from identified customer segments.
- Ensure the deployment of effective market penetration and market share acquisition framework.
- Ensure the development and establishment of effective channel strategies to promote sales.
- Oversee the collation of market and industry business intelligence to support effective decision making.
- Monitor and ensure the provision of the highest quality services to the company’s customers and oversee the design and deployment of an effective customer relationship management framework.
- Stay abreast of market trends, customer needs and competitor initiatives and devise strategies to optimally utilise market opportunities.
- Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry.
- Oversee the preparation of the department’s annual budget and monitor its implementation.
- Review the department’s performance against set targets on a periodic basis, and define action plans for improvement.
- Manage the human and material resources of the department to optimise performance and enhance output
- Assign detailed responsibilities to subordinates and supervise them to ensure timely delivery of high quality results
- Motivate, guide and ensure knowledge transfer and capacity building of subordinates
- Review and authorize key expenditures/transactions of the Department in line with approved departmental budget and manual of authority
- Ensure periodic meetings to communicate departmental goals/targets and agree work plans.
- Prepare and agree career development plans (in conjunction with HR Department) and conduct periodic performance appraisals for departmental staff.
- Prepare and submit periodic activity/ management reports to the Country CEO on the activities of the department.
- Act on behalf of; and perform any other duties that may be assigned by the CEO
Requirements
Education and Work Experience
- Bachelor’s degree or its equivalent in a social sciences, marketing or business management discipline.
- Post-graduate degree in a relevant discipline.
- Minimum of fifteen (15) years relevant work experience with at least five (5) years in a senior management position.
Skills and Behaviours
- In-depth understanding of trends, challenges, opportunities, regulations and legislations relating to the cement manufacturing industry.
- In-depth knowledge of DCP’s product and service offerings.
- Very good understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales/marketing planning, marketing models and business performance analysis.
- Very good knowledge of local and global industry dynamics including regulation, legislation and operating environment.
- Very good understanding of micro and macroeconomic indices and their impact on business.
- Ability to think strategically and holistically and to appreciate the systematic impact of various policies, issues and solutions.
- Excellent leadership and people management skills.
- Excellent negotiation and relationship management skills.
- Exc