Creative Lead, Social Media
Wealthsimple, Cote D'ivoire

• Develop and deploy an overarching social content strategy and brand voice for Wealthsimple across multiple social platforms
• Create social-first campaigns with the support of strong in-house editorial, research, creative and design
• Reimagine Editorial and Brand content from our award-winning online Magazine and creative campaigns for our social platforms in a way that doesn’t feel copy-paste
• Develop a clear strategy for Wealthsimple to expand and evolve our existing social channels, and advise on what new social channels to experiment with next
• Work with our Social Community Manager to coordinate social campaign rollouts and anticipate the conversation that they’ll spawn
• Use social listening tools, observe insights and follow your instincts to come up with creative campaign ideas for engaging, entertaining, and expanding our audience
• Bring the Wealthsimple voice to life both in writing and a clear visual POV in a way that feels true and distinct to each of our social platforms. You’ll be fluent in the language of the internet and modern culture and be able to communicate using the native tools of each platform
• Identify brand opportunities by keeping a pulse on cultural moments, trending hashtags or news stories, and understand how to produce creative at the speed of social

• An established Social Creative Lead with 3+ years of experience developing and deploying social media content and content strategies for major brands
• Strong creative writing chops we want you to find compelling ways to insert the Wealthsimple Brand into the cultural conversation with good writing to keep the conversation going
• You don’t need to be a designer but you do need to understand great design and be comfortable collaborating with designers and art directors
• Financial expertise is not a must but you should be interested in personal finance and investing (because you’ll be writing about it a lot), and able to talk about sometimes complex topics in accessible, simple language
• The internet moves quickly (and we move pretty fast too), so you’ll need to take the lead on content direction and bring forward opportunities as you see them. You should be comfortable in a fast-paced, startup environment
• An openness to working in a transparent, flat hierarchy, low ego work environment. We tend to be blunt, open and honest for the sake of making the best work possible
• Ability to set ambitious goals for the channels you’d oversee, and come up with measurable ways to meet those goals

Job Rewards and Benefits